| Referral marketing is very popular these days. This is | | | | customer's name to it. |
| simply because it uses the very sleek and easy 'word | | | | As such, along with the referral cards, you can |
| of mouth' technique to promote services and | | | | conduct a referral contest if you want to. |
| products. As such, you will no longer need to spend | | | | What you can do is to distribute a supply of cards to |
| cash unnecessarily on advertisements. Grow referrals | | | | your loyal customers. These cards can be given out |
| and grow your business at the same time. This is | | | | to their family and friends. You can choose to use |
| true, provided that you have the right techniques in | | | | your business card with a rubber stamp that is |
| building and expanding your referral network. | | | | designed to stamp this at the back of the card: |
| Firstly, you will need to get an idea of how to build a | | | | "Send in a friend and you will get a 40% discount |
| referral network. The referral network would refer | | | | voucher for each new customer who brings this card |
| to the mass people that are already your customers, | | | | in." |
| or clients. They understand who you are, what you | | | | You can also include a grand prize for those |
| do and what you company or product is like. These | | | | customers who send in the most referrals. You can |
| are the people that you rely on, to refer other | | | | also use the lucky draw method whereby a card is |
| people who might be interested with your product | | | | drawn at the end of the promotion. The prize would |
| and services. If you are able to create a very | | | | then go to both the new customer and the referral. |
| powerful referral network, then you will have no | | | | The key idea here is to keep in touch with your |
| problem with a good flow of referrals in time to | | | | customers at all times. You do not have to meet |
| come. This is the ticket way out to creating a | | | | them face to face in order to feel the connection. |
| database of customers, fast! | | | | Just keep them updated with your new products and |
| The magic of client building lies in your ability to keep | | | | who knows, they might not buy your product today, |
| the new and old customers updated with your | | | | but maybe they will buy it tomorrow, or even the |
| company or product. Send them flyers or emails to | | | | day after. If you make your presence felt, your |
| update them now and then. If you do this regularly, | | | | customers will recognize you and they will |
| your customers will recognize you and know who to | | | | immediately know who to contact when they are |
| look for when they are looking for that particular | | | | looking for that product of yours. |
| product of yours. This should all be part of your | | | | Getting referrals can really give your business a |
| business strategy. | | | | boost. If your customers are happy, so will your |
| Using a referral card is yet another solution. A referral | | | | referrals be. This is the desired domino effect. Do this |
| card is simply a card that entails various discounts | | | | right, and customers will be loyal to you for the rest |
| and promotions when the customer adds a new | | | | of your life. |