| The secret to making your income grow by leaps | | | | January, Week one, Week two, etc. Doing so will |
| and bounds is to have a simple system in place that | | | | make it easy to see 1) how often, and, 2) what you |
| organizes your list-building, marketing, and promotional | | | | are doing to build your list of prospects and potential |
| activities. It is important to invest time in managing | | | | buying customers! |
| these activities, because the size of your list, as well | | | | Tip #2 - Marketing Cash Calendar |
| as the timing and quality of your marketing and | | | | A Marketing Cash Calendar helps you to plan the |
| promotional activities, directly influences the amount | | | | different products and programs you intend to launch |
| of your income. | | | | during the year to generate your planned revenues. |
| Having said this, the problem many entrepreneurs | | | | To begin to create this calendar, first write down all |
| experience is managing all these activities quickly | | | | the different products and programs you plan to |
| becomes overwhelming, because there are just too | | | | promote in the coming year (or whatever is your |
| many different activities to manage. | | | | planning timetable). Then, create a goal for how |
| The solution to this problem is to create three | | | | many of each product or program you want to sell. |
| different calendars to manage all activities you must | | | | For example, you may have a product titled, |
| do to grow your business. These three calendars are: | | | | 'Information Product A,' and your goal is to sell fifty |
| 1. List-building | | | | copies at $100 each in January, for total estimated |
| 2. Marketing | | | | revenue of $5,000. |
| 3. Promotional activities | | | | Then, using the same calendar format as for your |
| Using these calendars will banish overwhelm you may | | | | List-Building Calendar (by month and week), plot your |
| feel at all you have to do to grow your business. | | | | planned launch dates for each product and program. |
| Having three calendars may seem like it complicates | | | | The launch date is the actual date you expect to be |
| the planning process, but, it actually simplifies it. | | | | generating income from a promotion. Also, include a |
| I found when I tried to combine all my list-building, | | | | column for 'Total Monthly Revenue,' so you can see |
| marketing, and promotional activities into one | | | | what your planned revenue is by month, and then |
| calendar, I ended up with a massive calendar that | | | | add it up all months at the bottom of the column to |
| was a paralyzing mess. By breaking up these | | | | see your total planned revenues for the year. |
| distinctly different activities into three simple | | | | You may want to plan a maximum of four, certainly |
| calendars, it made my list-building, marketing, and | | | | no more than six, different promotions in one year. |
| promotional activities easier to manage. It will help | | | | The reason is it can become very complicated for |
| you do the same, too. | | | | you to manage promoting more than one product or |
| Here are the three simple tips about how to create | | | | program at a time. In addition, people on your list will |
| your own simple calendars, just like the ones I use to | | | | get confused about the different offers, become |
| manage my business-building and income-generating | | | | irritated, and unsubscribe from your list (which some |
| activities with ease. | | | | will do anyway when you promote). |
| Tip #1 - List-Building Calendar | | | | Tip #3 - Promotional Activities Calendar |
| A List-Building Calendar will simply detail out for you | | | | Looking at your Marketing Cash Calendar, use this |
| the timing of all the different list-building activities you | | | | calendar to plan the different promotional activities |
| will do throughout the year to build your list of | | | | you will do for a SPECIFIC product or program launch. |
| prospects. | | | | This means you will have a different Promotional |
| To begin building this calendar, take a pencil and write | | | | Activities Calendar for each individual planned product |
| down on a piece of paper a list of the different | | | | or program launch. |
| list-building activities you intend to do. For example, | | | | To create this calendar, list each of the specific |
| some common and easy to implement list-building | | | | activities you will do to promote, such as: |
| activities include: | | | | - Mention in ezine |
| - Offer free teleseminars | | | | - Tweet about the promotion |
| - Offer to be a guest speak on other people's | | | | - Write about in blog |
| teleseminars | | | | - Lead preview teleseminars |
| - Write and submit articles online/print publications | | | | - Write articles about the topic, addressing benefits |
| - Launch Pay-Per-Click campaigns | | | | objections |
| - Speak at live events | | | | - Send direct mail to existing clients |
| - Blog | | | | Then, look at the launch date, and work backwards |
| - Participate in various social media activities | | | | from this date to plot out the timing, and different |
| - Submit press releases | | | | promotional activities you will do. Allow a period of |
| - Networking | | | | four to six weeks to 'seed' the program, and then |
| After you write down your list of list-building | | | | two weeks for active promotion and launch. |
| activities, plot these different activities on your | | | | By keeping your calendars separate, and simple, this |
| List-Building Calendar. I recommend categorizing this | | | | allows you to focus your energy on creating results, |
| calendar by month, and then by week, such as | | | | and increasing your income in a grander way. |