| > | | | | organizations and causes. However due to their |
| Rubber bracelets have become the poplar way today | | | | immense popularity, that is no longer the case. |
| to champion a cause or to promote a message. The | | | | Instead of dying out, it seems that the rubber |
| Lance Armstrong Foundation started the rubber | | | | bracelet craze is becoming stronger than ever. Even |
| bracelet craze with the first rubber bracelets that | | | | today, rubber bracelets are even making their way |
| were sold for $1 each to raise money for cancer | | | | into corporate America to promote company ideals. |
| research. The slogan imprinted on these rubber | | | | According to the Detroit Free Press, Ford Motor |
| bracelets is LiveStrong. Today, many | | | | Company is also promoting itself with these trendy |
| non-profit organizations have chosen to follow in their | | | | rubber bracelets. Many Ford Motor Company |
| path. Pink rubber bracelets are sold to promote | | | | executives are spreading their message while wearing |
| breast cancer awareness. Patriotic rubber bracelets | | | | a blue rubber bracelet. The message is simple |
| are colored with red, white and blue. Schools can | | | | —Red, White and Bold and is designed |
| choose rubber bracelets imprinted with the school | | | | to promote it’s American Innovation |
| motto or school name in the school colors. Rubber | | | | campaign The rubber bracelets are made from |
| bracelets may not even promote a single cause, but | | | | silicone. They can be produced quickly, cheaply and |
| are used by some to promote a philosophy or way | | | | easily. The can be colored in almost any conceivable |
| of life. Teenagers may have matching bracelets that | | | | color or colors. Some bracelets today are even glow |
| say Best Friends Forever. Families of military | | | | in the dark. Typically the bracelets cost 25¢ or less |
| personal can wear rubber bracelets with the slogan | | | | when produced in large quantities. They are then sold |
| Support Our Troops. Church youth groups | | | | individually for about $1 each. The rubber bracelets |
| may promote their faith with slogans such as | | | | have helped schools raise money for athletics, |
| Faith, Believe, Hope or | | | | churches raise money for charity. The have certainly |
| Strength. Humane Societies and animal shelters | | | | helped non-profit medical foundations raise money for |
| have chosen slogans such as I Love my dog | | | | medical research. With the next step of corporate |
| or I love my cat. I imagine that there may be | | | | America, led by Ford Motor Company, will the rubber |
| thousands of slogans imprinted on rubber bracelets | | | | bracelets also help bring success to American |
| today. The only limit is the imagination. The bracelet | | | | businesses? Only time will tell us that answer. |
| craze until recently was confined to the non-profit | | | | |