| "bottom-link"> | | | | artwork. Knowing that if they had a business card in |
| | | | hand, someone would have to have the original |
| You’ve heard the phrase garbage in, | | | | artwork on file somewhere within their means. By |
| garbage out! It’s also true when they | | | | suggesting to my customer to have their printer |
| say What You See Is What You Get! The | | | | forward me the design, it would usually eliminate us |
| acronym is WYSIWYG! | | | | having to clean up the image unnecessarily. |
| | | | | |
| Having been in the digitizing logo business now for | | | | Of course there are the times when your customer |
| some twenty plus years, I’ve seen virtually all | | | | brings in a paper sack or napkin, in which they have |
| kinds and types of artwork. | | | | scribbled an idea for you to emboss or engrave. |
| You’ve heard the phrase garbage in, | | | | These are the situations when it’s nice to |
| garbage out! It’s also true when they | | | | have an artist on call or someone available to |
| say What You See Is What You Get! The | | | | redraw the logo for production purposes. |
| acronym is WYSIWYG! | | | | Most small shops do not have the luxury of having |
| | | | | such talent in house but once again, early on in my |
| Having been in the digitizing logo business now for | | | | venture I learned to tap into other sources. |
| some twenty plus years, I’ve seen virtually all | | | | |
| kinds and types of artwork. We all want and hope | | | | When we first started out in the logo business, the |
| for the camera ready artwork to show up on | | | | only artist was myself. Telling it like it is
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| our desk or computer files. Fact is, we rarely see a | | | | the best drawing I ever did was in my first |
| picture perfect image and are usually | | | | dot-to-dot coloring book! When it comes to free |
| expected to perform miracles on the fuzzy or | | | | hand drawing, I look to others with the God given |
| pixilated design. Even with the latest software, | | | | talent. The solution? I paid a visit to our local |
| some artwork can present a challenge to make | | | | college and also phoned the high schools in our area, |
| ready for certain applications. | | | | looking for artists. There were several individuals I |
| | | | | met through this process and I still use two of them |
| Most of our clients (and I suspect yours too) | | | | in my existing business today! Talk about a gold |
| don’t realize that you may not be able to | | | | mine!! These two individuals have spurred on |
| achieve the same look, as compared to what | | | | numerous projects and helped grow our company to |
| they see on a print out. Depending upon the | | | | many different levels, developing thousands of clip |
| application an image may need to be altered to allow | | | | art images and logos for the trade. |
| for a better representation. Of course we | | | | |
| shouldn’t expect our customers to understand | | | | What I learned was, if I wanted to supply my |
| this matter, after all
that’s why they | | | | customer with a top quality logo. I needed to start |
| come to us. | | | | with something of value. Even if it meant having to |
| | | | | hire an artist to recreate the drawing, it was worth |
| One of the most helpful tips I received early on in | | | | the effort. Having a quality image to work from |
| my career was to suggest my customer return to | | | | made all the difference in the world when digitizing |
| their printer (person or company who created | | | | the design. |
| their business cards or letterhead) for crisp, sharp | | | | |